Digital Accessibility: A Strategic Imperative for CMOs

Digital Accessibility: A Strategic Imperative for CMOs

Accessibility is no longer optional—it’s essential for successful marketing. With rising compliance demands, untapped market potential, and increasing reputational risks, CMOs must prioritize digital accessibility to stay ahead. Accessible content expands reach, drives ROI, and safeguards your brand.

GrackleDocs and Osom Studio are teaming up to bring this exclusive webinar tailored for CMOs from CMOindex. Join Dr. Ann Knettler, Vice President of Consulting at GrackleDocs, and Maciej Nowak, Chief Revenue Officer at Osom Studio, as they explore the transformative power of digital accessibility. Together, they’ll share actionable strategies to help you stay competitive, inclusive, and compliant.

What You’ll Learn

By the end of this 45 minute session, you’ll be able to:

• Understand critical accessibility regulations—such as ADA, WCAG, AODA, and EAA—and their direct impact on digital content. Learn how to reduce legal exposure and safeguard your brand’s reputation with practical, low-effort actions like screen-reader compatibility and accessible PDF creation.
• Unlock new markets and improve customer loyalty through accessible digital content. Quick wins—like optimizing alt text, captions, and document accessibility—will help enhance SEO, improve user experience, and drive measurable financial returns.
• Take immediate steps to improve digital accessibility, including key tools, trusted resources, and best practices for assessing and enhancing your content’s accessibility.

Why Attend?

Whether you’re new to digital accessibility or seeking fresh insights to enhance your strategy, this webinar is designed to equip you with the knowledge and tools to succeed. Don’t miss this opportunity to gain practical, actionable advice and elevate your brand.